Your website could be for a Montreal business that has a physical location, or, it could be for a Montreal business that is run entirely online. Either way, it doesn’t matter. As long as you focus on local search engine marketing Montreal tips, you can build your audience. Building your audience is the key to attracting people, turning them into customers, and gaining sales. Consider the tips below to target the audience you desire with localized keywords.
Choose Locations To Target For Search Engine Optimization
Montreal, located in Quebec, is divided into many neighborhoods. It’s not enough for you to just target Montreal. You need to drill down to specific neighborhoods to get the most “bang for your buck.” For example, you can target Old Montreal, La Petite-Patrie or Little Italy. What is your product or service and who are you aiming to reach?
Use Different Pages for Different Business Locations
If yours is a business that wants to service all of Montreal, you need to separate the various neighborhoods by pages. Don’t lump everything together. Remember, your site needs to be user-friendly so that potential customers don’t have a reason to leave your site once they get there immediately. If a potential customer is from the Little Burgundy area, for example, he or she should be able to go to a page dedicated to residents of Little Burgundy.
Create Viral Videos That Are SEO Optimized
In the 21st-century, videos are something that people love. If you want to attract people quickly, a well-structured but entertaining video, that focuses on what you offer, is the way to do it. Use local keywords in the title, which is a form of search engine optimization, or SEO, and help them go viral. A viral video with local keywords in the title can bring your business a lot of attention.
Create Search Engine Optimized Blog Posts
In addition to videos, create search engine optimized blog posts to describe your business. These need to be just as entertaining, or maybe more so, than the videos. In today’s times, the public’s attention span is short. You need to be able to grab them in the first couple of sentences. So make your blog posts short, sweet and to the point. Inform them, but keep them entertaining. And always team your blog posts with photos. These are posts that should be search engine optimized to do as well as possible on Google. If you don’t understand SEO, hire an SEO professional to write your blog posts for you.
Does Your Website Work in all Platforms?
It is critical that your website works on all platforms. Someone who is looking at it from a Safari browser should see the same thing as someone looking at it from a Google Chrome browser, etc.
Make Sure You Have a Website that Works with Smartphones
You need a mobile website first and foremost. Most people look at websites from their smartphones. Therefore, you need to ensure that your site appears correctly on all smartphones.
Use these search engine marketing Montreal tips to hone in on your audience. By doing it right, not only will you find people likely to click through to your website, but also purchase your product or services. When you receive sales, you increase not only your traffic but your profits. And that’s what will make you successful.