Conversion rate optimization is a term that lends itself to the definition of the customer relationship lifespan in which a lead becomes a prospect, a prospect becomes an opportunity and an opportunity becomes a customer. The trick is: How to create an effective conversion rate optimization strategy that will convert leads into customers?
Most businesses already invested in web presence have some type of conversion capabilities built into their websites and online marketing strategies. The objective is to focus on measurement and optimization as the building blocks of all business goals. Companies that respect the element of conversion optimization can leverage the right marketing efforts to make conversion numbers work in their favor.
The goal of a good conversion optimization strategy is to systematically improve every aspect of the client experience on your website.
Mike Childs, Web Strategist @ Montreal SEO Group
The most efficient Conversion Optimization strategy allows you to achieve:
- Lower Bounce Rate
- Increases in current ROI
- Understand what works and what doesn’t
- More traffic
- An understanding of customer behavior
- Higher Conversion Rate
- Increased revenue by increasing conversion
- Develop a solid sales funnel
Sherri-Anne Clarke, ND B.Sc (Hons)
Montreal SEO Group uses proven techniques & design improvements that streamline the online lead development process. The right technology allows us to track everything. From entry point to clicks, exit pages and prospect geographic locations, the most important tool is to track what problems our visitors and audiences are looking to solve. Then deliver an effective marketing strategy to answer their needs and encourage conversion. By understanding your audience data, you can leverage your prospective customers and align your marketing strategy with their needs to impact conversion success.